
Supergoop!
Let’s Reapply.
PROJECT CATEGORY
Consumer Packaged Goods (CPG), Innovation.
Duration
6 Weeks
An innovative packaging system that reminds users to consistently apply and reapply their sunscreen.
Using a color-changing stamp that activates when exposed to UV, the Let’s Reapply collection notifies users when their SPF has worn off—protecting against sunburn and skin cancer.
